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SSP Custom SoundPaid search2026
Right-sizing ads for a local AV authority
A 30-year-old AV company found business previously left on the table
The challenge
The company had created Google Ads, but their monthly spend was not returning a profit
Conversions were not aligned, so the many impressions and clicks won were from the wrong audience
NAP synchronization in online directories was fragmented after a relocation
The approach
Stop the old ads and the broken NAP synchronization
Design new product- and audience-aligned ads
Refine conversions for better attribution
Implement call tracking to test alternate conversion methods
Outcome
- 400%
- Return on marketing
- 990%
- Return on ad spend
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