Logos AcademyFull campaign2026

2x-ing Kindergarten Capacity

A socio-economically diverse K12 met growth goals with marketing strategy and tactics.

The challenge

The school committed to double their Kindergarten for the following school year

A gap in admissions staff required heavy reliance on marketing capability

The approach

Understand the diverse market and segment accordingly

Craft messaging and language that works across segments

Design campaign visuals that amplify the existing school brand

Use sound marketing tactics to deliver messaging promises to audience segments

Outcome

8: Unique market segments
2.5x: Additional classrooms
295%: Return on marketing

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